Define the job that must move
Write the exact workflow the alternative must replace: source material, people involved, required controls, review owner, destination, and acceptable rework. Separate creation, editing, collaboration, publishing, and measurement. A shared category label does not show that two services solve the same job. Use one representative authorized asset and a fixed brief so the comparison measures workflow fit rather than the most favorable demo. Before approval, preserve the input snapshot, and ask the accessibility reviewer to record destination fit before the evidence refresh.