Question and setup

Can a fixed brief, shot contract, and decision log make revisions easier to explain? The test uses a short fictional editorial concept with no customer or product-performance claim.

• Fixed audience and delivery format
• Defined shot roles
• Prewritten acceptance criteria

Review gates

Reviewers first check meaning and evidence, then composition and continuity, then motion and technical fit. Each rejected shot receives one primary revision reason.

Evidence still required

A complete publication would need the dated environment, source materials, decision logs, reviewer context, observed outcomes, and limitations. Those measurements are not published here.