Frame the intent

Write the audience, channel, message, and visual boundary before choosing a model or treatment. The brief becomes the standard for every later decision.

• Audience and outcome
• Format and duration
• Visual and evidence boundaries

Direct by shot

Break the sequence into shots with a subject, action, framing, motion, and transition purpose. This makes revision narrower and more deliberate.

• One job per shot
• Continuity notes
• Explicit revision reason

Review as a sequence

A strong frame can still be wrong for the edit. Review pacing, visual continuity, spoken claims, and the final action before delivery.