Begin with the visible shot
Name the subject, environment, action, framing, camera behavior, lighting, and final state in plain production language. Prefer one coherent event over a list of styles.
How to work through it
Protect the invariants
State what cannot change: identity, product geometry, wardrobe, geography, screen direction, text, and source roles. Add exclusions for duplicated subjects, impossible physics, unwanted logos, or unsupported claims.
Revise one decision at a time
Save the original prompt and alter one meaningful dimension per attempt. Record the hypothesis and rejection condition so a selected result is explainable rather than chosen by impression alone.