Operating sequence
Use stakeholder questions to define a synthetic creator, content boundaries, claim evidence, disclosure, channel format, and approval path.
- 01
Ask who the character is allowed to be
Is the character wholly fictional, licensed, or based on a consenting performer? Which face, body, voice, name, biography, wardrobe, cultural markers, and personality traits are approved? Which real people, protected characters, sensitive attributes, or deceptive similarities are prohibited? Who owns the character, who may update the passport, and what happens if consent or a license changes? Request links to rights records rather than accepting “we have permission.” Ask whether the audience could reasonably mistake the character for a real independent person.
- 02
Ask what the campaign may claim
What product, service, idea, or entertainment purpose is being communicated? Which statements require substantiation, which demonstrations must reflect actual use, and which topics are prohibited? Who supplies and dates claim evidence? What sponsorship, affiliate, brand ownership, synthetic-media, or altered-content disclosures apply? Ask for audience, channel, locale, tone, call to action, accessibility, and moderation plan. A creative adjective is not permission to invent a testimonial, personal experience, product result, or relationship.
- 03
Ask how work is approved and stopped
Which references and current tool controls are authorized, who operates the account, and which versions must be archived? Who reviews identity continuity, rights, safety, brand, factual claims, disclosure, captions, and technical delivery? How many revisions are allowed, and what triggers escalation, campaign pause, correction, or takedown? Define the exact final approver and publication owner. Require current authoritative evidence for platform rules and product access. Neither social circulation nor an attractive sample proves repeatable quality, policy acceptance, engagement, conversion, or commercial impact.