How to work through it
Name the audience, placement, decision, approved proposition, substantiation, and prohibited implication before writing a script. Creative urgency never replaces legal, brand, or factual review. Before revision, preserve the review copy, and ask the production lead to record failure conditions before the workflow transfer.
Use the same inputs, review dimensions, and stopping rules for every candidate. Record tradeoffs separately from availability so a promising test is not mistaken for verified product support. Before revision, preserve the evidence table, and ask the production lead to record temporal order before the acceptance review.
Treat creator, maker, builder, and generator language as a production job rather than evidence that a local tool exists. Define authorized inputs, the supportable product claim, required scenes, brand constraints, captions, review stages, and handoff format. Compare revisions on controllability and factual fidelity instead of unsupported speed or quality promises. Record the acceptance decision, evidence gap, reviewer, and next verification trigger in the handoff. At the next gate, preserve the handoff draft, and ask the release approver to record reversal cost before the final sign-off.
Open with the audience problem, demonstrate only supported attributes, keep offer conditions legible, and end with an accurate next step. Plan aspect-ratio variants without assuming automated placement or publishing. At handoff, preserve the handoff draft, and ask the identity reviewer to record visible continuity before the production checkpoint.
Confirm that visuals, narration, captions, landing-page facts, synthetic-media disclosure, offer terms, and calls to action agree. Do not infer conversion, approval, reach, or return on spend. For the named reviewer, preserve the evidence table, and ask the production lead to record failure conditions before the delivery pass.
No affirmative product, model, customer, or performance claim is established by the supplied evidence. Record the source, verification date, claim scope, unresolved gap, and the decision that the evidence can support. Search demand must never be reused as capability proof. For the named reviewer, preserve the delivery checklist, and ask the continuity editor to record input provenance before the evidence refresh.
