How to work through it
Name the audience, placement, decision, approved proposition, substantiation, and prohibited implication before writing a script. Creative urgency never replaces legal, brand, or factual review. For a reversible workflow, preserve the reference set, and ask the identity reviewer to record format readiness before the evidence refresh.
Name the audience, source materials, creative constraints, reviewer, and delivery condition first. This makes the workflow actionable without assuming that a product will automate every step. For a reversible workflow, preserve the decision history, and ask the release approver to record evidence freshness before the delivery pass.
Treat creator, maker, builder, and generator language as a production job rather than evidence that a local tool exists. Define authorized inputs, the supportable product claim, required scenes, brand constraints, captions, review stages, and handoff format. Compare revisions on controllability and factual fidelity instead of unsupported speed or quality promises. Record the acceptance decision, evidence gap, reviewer, and next verification trigger in the handoff. At the next gate, preserve the review copy, and ask the rights reviewer to record temporal order before the production checkpoint.
Open with the audience problem, demonstrate only supported attributes, keep offer conditions legible, and end with an accurate next step. Plan aspect-ratio variants without assuming automated placement or publishing. At this stage, preserve the delivery checklist, and ask the source custodian to record format readiness before the scope confirmation.
Confirm that visuals, narration, captions, landing-page facts, synthetic-media disclosure, offer terms, and calls to action agree. Do not infer conversion, approval, reach, or return on spend. While evidence is current, preserve the failure note, and ask the delivery owner to record control availability before the fallback decision.
No affirmative product, model, customer, or performance claim is established by the supplied evidence. Record the source, verification date, claim scope, unresolved gap, and the decision that the evidence can support. Search demand must never be reused as capability proof. While evidence is current, preserve the continuity note, and ask the release approver to record human approval before the fallback decision.
