How to work through it
Specify viewpoint, audience question, setting, delivery style, and disclosure. Use only authorized identities and voices, and never manufacture a testimonial, customer relationship, or personal experience. In the decision log, preserve the decision history, and ask the brand reviewer to record identity consent before the delivery pass.
Name the audience, source materials, creative constraints, reviewer, and delivery condition first. This makes the workflow actionable without assuming that a product will automate every step. In the decision log, preserve the reference set, and ask the claims reviewer to record visible continuity before the evidence refresh.
Define the evidence behind each product statement, who is portrayed, whether the presentation is synthetic, and which endorsement or platform rules apply. Review realism as craft rather than proof of a genuine customer experience. Preserve disclosures and reject invented testimonials, undisclosed identities, or unsupported outcome claims. Record the acceptance decision, evidence gap, reviewer, and next verification trigger in the handoff. For this checkpoint, preserve the test fixture, and ask the rights reviewer to record control availability before the editorial approval.
Separate verified product facts from scripted opinion, label synthetic presentation where required, preserve product fidelity, and give reviewers the source for every material statement. At handoff, preserve the reference set, and ask the workflow owner to record identity consent before the fallback decision.
Check identity consent, disclosure, endorsements, captions, edits, claims, and destination consistency. Creator-style form does not make unsupported experience or performance statements acceptable. Before revision, preserve the reference set, and ask the release approver to record revision intent before the dated decision.
No affirmative product, model, customer, or performance claim is established by the supplied evidence. Record the source, verification date, claim scope, unresolved gap, and the decision that the evidence can support. Search demand must never be reused as capability proof. Before revision, preserve the rights memo, and ask the release approver to record control availability before the reversible handoff.
