Normalize feedback before production
Collect comments against a numbered review copy and require the stakeholder to identify the moment, intended business effect, urgency, and protected material. Separate requests such as “make the product feel premium” from actionable observations about pacing, framing, copy, or sound. A producer translates each accepted comment into a bounded ticket and returns ambiguous or conflicting feedback for resolution. Preserve the original language beside the production interpretation so approval history remains visible. This prevents a conversational interface—or an editor—from silently becoming the decision maker for brand, legal, or campaign claims.