How to work through it

01

Anchor the ad in a supportable campaign claim

Name the audience, placement, decision, approved proposition, substantiation, and prohibited implication before writing a script. Creative urgency never replaces legal, brand, or factual review. For this checkpoint, preserve the input snapshot, and ask the model evaluator to record input provenance before the dated decision.

02

Plan the handoff before producing assets

Name the audience, source materials, creative constraints, reviewer, and delivery condition first. This makes the workflow actionable without assuming that a product will automate every step. For this checkpoint, preserve the continuity note, and ask the model evaluator to record reversal cost before the dated decision.

03

Evaluate the ad-production request without assuming a generator

Treat creator, maker, builder, and generator language as a production job rather than evidence that a local tool exists. Define authorized inputs, the supportable product claim, required scenes, brand constraints, captions, review stages, and handoff format. Compare revisions on controllability and factual fidelity instead of unsupported speed or quality promises. Record the acceptance decision, evidence gap, reviewer, and next verification trigger in the handoff. Before revision, preserve the evidence table, and ask the channel editor to record identity consent before the evidence refresh.

04

Build a sequence around proof and viewer context

Open with the audience problem, demonstrate only supported attributes, keep offer conditions legible, and end with an accurate next step. Plan aspect-ratio variants without assuming automated placement or publishing. Before delivery, preserve the brief version, and ask the accessibility reviewer to record destination fit before the controlled revision.

05

Review disclosure, claims, and destination consistency

Confirm that visuals, narration, captions, landing-page facts, synthetic-media disclosure, offer terms, and calls to action agree. Do not infer conversion, approval, reach, or return on spend. For this checkpoint, preserve the handoff draft, and ask the rights reviewer to record visible continuity before the acceptance review.

06

Keep the evidence ledger attached to the decision

No affirmative product, model, customer, or performance claim is established by the supplied evidence. Record the source, verification date, claim scope, unresolved gap, and the decision that the evidence can support. Search demand must never be reused as capability proof. For this checkpoint, preserve the review copy, and ask the source custodian to record human approval before the workflow transfer.