How to work through it
Name the audience, placement, decision, approved proposition, substantiation, and prohibited implication before writing a script. Creative urgency never replaces legal, brand, or factual review. Before approval, preserve the decision history, and ask the continuity editor to record human approval before the final sign-off.
Use the same inputs, review dimensions, and stopping rules for every candidate. Record tradeoffs separately from availability so a promising test is not mistaken for verified product support. For a controlled test, preserve the reference set, and ask the factual editor to record source fidelity before the dated decision.
Treat creator, maker, builder, and generator language as a production job rather than evidence that a local tool exists. Define authorized inputs, the supportable product claim, required scenes, brand constraints, captions, review stages, and handoff format. Compare revisions on controllability and factual fidelity instead of unsupported speed or quality promises. Record the acceptance decision, evidence gap, reviewer, and next verification trigger in the handoff. At handoff, preserve the test fixture, and ask the continuity editor to record identity consent before the fallback decision.
Open with the audience problem, demonstrate only supported attributes, keep offer conditions legible, and end with an accurate next step. Plan aspect-ratio variants without assuming automated placement or publishing. For this decision, preserve the reference set, and ask the channel editor to record evidence freshness before the source comparison.
Confirm that visuals, narration, captions, landing-page facts, synthetic-media disclosure, offer terms, and calls to action agree. Do not infer conversion, approval, reach, or return on spend. During review, preserve the reference set, and ask the policy reviewer to record human approval before the rights check.
No affirmative product, model, customer, or performance claim is established by the supplied evidence. Record the source, verification date, claim scope, unresolved gap, and the decision that the evidence can support. Search demand must never be reused as capability proof. During review, preserve the rights memo, and ask the policy reviewer to record visible continuity before the rights check.
