How to work through it
Specify viewpoint, audience question, setting, delivery style, and disclosure. Use only authorized identities and voices, and never manufacture a testimonial, customer relationship, or personal experience. At this stage, preserve the delivery checklist, and ask the factual editor to record format readiness before the production checkpoint.
Use the same inputs, review dimensions, and stopping rules for every candidate. Record tradeoffs separately from availability so a promising test is not mistaken for verified product support. At this stage, preserve the handoff draft, and ask the production lead to record human approval before the editorial approval.
Define the evidence behind each product statement, who is portrayed, whether the presentation is synthetic, and which endorsement or platform rules apply. Review realism as craft rather than proof of a genuine customer experience. Preserve disclosures and reject invented testimonials, undisclosed identities, or unsupported outcome claims. Record the acceptance decision, evidence gap, reviewer, and next verification trigger in the handoff. While evidence is current, preserve the brief version, and ask the workflow owner to record temporal order before the bounded test.
Separate verified product facts from scripted opinion, label synthetic presentation where required, preserve product fidelity, and give reviewers the source for every material statement. Before revision, preserve the evidence table, and ask the brand reviewer to record temporal order before the controlled revision.
Check identity consent, disclosure, endorsements, captions, edits, claims, and destination consistency. Creator-style form does not make unsupported experience or performance statements acceptable. For a reversible workflow, preserve the continuity note, and ask the creative lead to record claim scope before the acceptance review.
No affirmative product, model, customer, or performance claim is established by the supplied evidence. Record the source, verification date, claim scope, unresolved gap, and the decision that the evidence can support. Search demand must never be reused as capability proof. For a reversible workflow, preserve the failure note, and ask the channel editor to record failure conditions before the workflow transfer.
